Name: Marketing on a Shoestring: Low-Cost Tips for Marketing Your Products or Services
Author: Davidson, Jeffrey P.
ISBN: 9780471632535

by Davidson, Jeffrey P.

Marketing on a Shoestring: Low-Cost Tips for Marketing Your Products or Services

by Davidson, Jeffrey P.

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ISBN-13: 9780471632535
ISBN: 0471632538
Publication Date: 1988
Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Davidson, Jeffrey P.

SUMMARY

Creative Marketing. Making it Easy on Your Customers. High Customer-Leverage Strategies. Capture2m Through Calls. Using Part-time Help. Stick Out Yellow Page Advertising. Advertising in Business Directories. Hock the Shop for Your Brochure. Strategic Bulletin Boards. Rubber Chicken Lunch Circuit. The Underground Economy: Battering and Swapping. Sixteen Cheap, Effective Marketing Tips. Appendix: A Case History: a Shoestring Marketer2s Grand Opening Plan. Bibliography. Glossary. Further Reading.Davidson, Jeffrey P. is the author of 'Marketing on a Shoestring: Low-Cost Tips for Marketing Your Products or Services', published 1988 under ISBN 9780471632535 and ISBN 0471632538.

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