Marketing Management An Asian Perspective

For International Marketing courses. Marketing Management, Third Edition builds on the multidisciplinary perspective and comprehensive coverage of its predecessors, while emphasizing new technology and marketing procedures in today's market, i.e. the Internet and the marketing of high tech products in Asia, cross-cultural analyses of marketing practices, relationship marketing and customer relationship management in Asia. The text presents cutting-edge marketing concepts and practices for Asian marketing in the region's 12 most promising markets to provide an accessible analytically based universal marketing approach to Asian insights.Kotler, Philip is the author of 'Marketing Management An Asian Perspective', published 2004 under ISBN 9780131066250 and ISBN 0131066250.