5248402

9783598117534

Marketing Library and Information Services

Marketing Library and Information Services
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  • ISBN-13: 9783598117534
  • ISBN: 3598117531
  • Publication Date: 2006
  • Publisher: K.G. Saur (An Impint of Walter de Gruyter)

AUTHOR

Dinesh K. Gupta, IFLA, Christie Koontz

SUMMARY

This book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level.Dinesh K. Gupta is the author of 'Marketing Library and Information Services', published 2006 under ISBN 9783598117534 and ISBN 3598117531.

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