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9780865690554

Marketing for Non-Profit Organizations - David L. Rados - Hardcover

Marketing for Non-Profit Organizations - David L. Rados - Hardcover

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Product details

  • ISBN-13: 9780865690554
  • ISBN: 0865690553
  • Publisher: Greenwood Publishing Group, Incorporated

AUTHOR

Rados, David L.

SUMMARY

A professional book and text for anyone interested in marketing in the nonprofit sector. It covers the entire field, from explaining what marketing is to describing the role of marketing in the nonprofit organization. It provides specifics on pricing, distribution, product, and marketing communications.Rados, David L. is the author of 'Marketing for Non-Profit Organizations - David L. Rados - Hardcover' with ISBN 9780865690554 and ISBN 0865690553.

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