22125988

9780256191394

Marketing CPS - Textmaps : A Chapter-by-Chapter Guide for Exploring Main Ideas and Terms in Marketing

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  • ISBN-13: 9780256191394
  • ISBN: 0256191395
  • Edition: 4
  • Publication Date: 1995
  • Publisher: McGraw-Hill Higher Education

AUTHOR

Berkowitz, Eric N., Kerin, Roger A.

SUMMARY

Berkowitz, Eric N. is the author of 'Marketing CPS - Textmaps : A Chapter-by-Chapter Guide for Exploring Main Ideas and Terms in Marketing', published 1995 under ISBN 9780256191394 and ISBN 0256191395.

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