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9780273638711

Marketing Communications: Cornerstones, Instruments and Applications

Marketing Communications: Cornerstones, Instruments and Applications
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Product details

  • ISBN-13: 9780273638711
  • ISBN: 0273638718
  • Publication Date: 2000
  • Publisher: Pearson Education, Limited

AUTHOR

Pelsmacker, Patrick de, Geuens, Maggie, Bergh, Joeri van den

SUMMARY

Marketing communications has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context.Pelsmacker, Patrick de is the author of 'Marketing Communications: Cornerstones, Instruments and Applications', published 2000 under ISBN 9780273638711 and ISBN 0273638718.

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