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Marketing: An Introduction (9th Edition) (MyMarketingLab Series) (Paperback)

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Armstrong, Gary, Kotler, Philip

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Marketing: An Introduction (9th Edition) (MyMarketingLab Series) (Paperback), 9thth Edition, ISBN 9780136021131 Own This Book? Sell It
ISBN-13:

9780136021131

ISBN:

0136021131

Edition: 9th Pub Date: 2008
Publisher: Prentice Hall Summary: This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.
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Product Details
ISBN-13:

9780136021131


ISBN:

0136021131


Edition: 9th
Pub Date: 2008
Publisher: Prentice Hall

This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.

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