Marketing An Introduction
Author:Armstrong, Gary, Kotler, Philip
ISBN-13:
9780131865914
ISBN:
0131865919
Edition: 8
Pub Date: 2006
Publisher: Prentice Hall
Summary: How do we get you moving?By placing you-the customer-in the driver's seat.Marketing introduces leading marketing thinkingon how customer value is the driving forcebehind every marketing strategy.Fasten your seatbelt. Your learning journey starts here!www.prenhall.com/kotler
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ISBN-13:
ISBN:
Edition: 8th
Pub Date: 2006
Publisher: Prentice Hall
9780131865914
ISBN:
0131865919
Edition: 8th
Pub Date: 2006
Publisher: Prentice Hall
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