2012796
9781861529381
Market Research in Action
by Roe, Michael, Roe, Michael M.
8823
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Product details
- ISBN-13: 9781861529381
- ISBN: 1861529384
- Publication Date: 2004
- Publisher: Cengage Learning
AUTHOR
SUMMARY
This text examines various marketing research techniques using a case study based on a real product - Snackpots, which was introduced to compete with Pot Noodles, unsuccessfully, by UNILEVER. The use of this device shows how research impacts on product development and the product launch.Roe, Michael is the author of 'Market Research in Action', published 2004 under ISBN 9781861529381 and ISBN 1861529384.
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