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9780669108095

Managing New Product Innovations

Managing New Product Innovations

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Product details

  • ISBN-13: 9780669108095
  • ISBN: 066910809X
  • Publisher: Lexington Books

AUTHOR

Souder, William E.

SUMMARY

Finally, a total management system for all aspects of the new product process, from conception to commercialization. This pragmatic book highlights the conditions and factors that guarantee new product success. It will help innovators implement their ideas and help managers turn the results into profits.Souder, William E. is the author of 'Managing New Product Innovations' with ISBN 9780669108095 and ISBN 066910809X.

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