3794954
9780387243788
Managing Business Interfaces Marketing And Engineering Issues in the Supply Chain
by Chakravarty, Amiya K., Eliashberg, Jehoshua
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- Condition: Good
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Product details
- ISBN-13: 9780387243788
- ISBN: 038724378X
- Publication Date: 2005
- Publisher: Springer
AUTHOR
SUMMARY
Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003.Chakravarty, Amiya K. is the author of 'Managing Business Interfaces Marketing And Engineering Issues in the Supply Chain', published 2005 under ISBN 9780387243788 and ISBN 038724378X.
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