International Franchising in Emerging Markets: China, India and Other Asian Countries

"[The authors] have made a signal contribution to an understanding of 'emerging markets' and the opportunities and risks they present to international franchisors. ...the entire international franchising community owes them a debt of gratitude."Philip F. ZeidmanPiper Marbury Rudnick & WolfeAccounting for 80% of the worldrs"s population and 60% of its natural resources, emerging markets present franchisors with the greatest potential for long-term growth. In fact, the U.S. Department of Commerce has estimated that 75% of the expected growth in world trade over the next two decades will come from emerging countries.International Franchising in Emerging Markets: China, India and Other Asian Countriesshows you how to expertly navigate this next dynamic franchising frontier. This book from CCH will help you avoid potential pitfalls, enter these markets with confidence, and stack the odds for success in your favor.International Franchising in Emerging Markets: China, India and Other Asian Countriesis a must for all professionals and academics with an interest in international franchising.Alan, Ilan is the author of 'International Franchising in Emerging Markets: China, India and Other Asian Countries', published 2001 under ISBN 9780808006503 and ISBN 0808006509.