International Business Law and Its Environment (South-Western Legal Studies in Business Academic)
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9780324649673
ISBN:0324649673
Edition: 007th Pub Date: 2008Publisher: South-Western College/West Summary: The proven approach of INTERNATIONAL BUSINESS LAW AND ITS ENVIRONMENT is patterned after the basic market-entry strategies of most firms as they expand into international markets: trade in goods and services, the protection and licensing of intellectual property, and foreign direct investment. Through the study of law, Schaffer and Agusti give you a solid understanding of each of these market-entry strategies as they [read more]
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9780324649673
ISBN:
0324649673
Edition: 007th
Pub Date: 2008
Publisher: South-Western College/West
The proven approach of INTERNATIONAL BUSINESS LAW AND ITS ENVIRONMENT is patterned after the basic market-entry strategies of most firms as they expand into international markets: trade in goods and services, the protection and licensing of intellectual property, and foreign direct investment. Through the study of law, Schaffer and Agusti give you a solid understanding of each of these market-entry strategies as they fit into the overall strategy of a particular firm. Helpful features, such as case examples and end-of-chapter problems, help ensure your success in the course. This edition includes coverage of the latest developments in political, economic, and legal changes around the world.
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