Ideology and Opinions: Studies in Rhetorical Psychology (Loughborough Studies in Communication and Discourse)

In this thought-provoking book, Billig presents major essays which develop and illustrate his rhetorical approach to social psychology. His position is that everyday thinking, including the holding of opinions, is of its essence both rhetorical and ideological. The very process of thinking is a process of argumentation and debate - with self, with others and with the ideologies inherent in the social stock of commonsense knowledge. Following an elaboration of the theoretical basis and implications of his argument, the author demonstrates how a rhetorical perspective can be applied empirically. He explores the concept of prejudice, argumentation within the family, commonsense opinions about monarchy and the operations of ideBillig, Michael is the author of 'Ideology and Opinions: Studies in Rhetorical Psychology (Loughborough Studies in Communication and Discourse)', published 1991 under ISBN 9780803983311 and ISBN 080398331X.