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Farm direct marketing on the Internet provides many opport. for producers to expand their existing bus. Internet technol. can be used to improve customer service, educate consumers, & save valuable resources such as time & money. Farm direct marketers should consider the various ways in which they can adopt the Web & adapt it to the uniqueness of their farm or ranch. This pub. provides basic info. & suggestions for direct farm marketers on selecting & tailoring a Web site to meet their marketing needs & goals, incl.: reasons for considering using the Web for direct farm marketing; how to develop a marketing plan; how to research the market; & how to set up & market the Web site. Feedback from producers who use the Internet is included. Illustrated.Klotz, Jennifer-Claire V. is the author of 'How to Direct-Market Farm Products on the Internet', published 2005 under ISBN 9780756746520 and ISBN 0756746523.
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