22293200
9780471413073
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David C. Bojanic is Professor of Marketing in the Department of Hotel, Restaurant, and Travel Administration at the University of Massachusetts, Amherst. Robert D. Reid is Dean of the College of Business and Professor of Hospitality Management and Marketing at James Madison University in Harrisonburg, Virginia.Reid, Robert D. is the author of 'Hospitality Marketing Management', published 2001 under ISBN 9780471413073 and ISBN 0471413070.
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