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9780750652452

Hospitality Marketing An Introduction

Hospitality Marketing An Introduction

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  • ISBN-13: 9780750652452
  • ISBN: 0750652454
  • Publisher: Elsevier Science & Technology Books

AUTHOR

Bowie, David, Buttle, Francis

SUMMARY

Ideal for those new to the topic of marketing, this book discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry.Bowie, David is the author of 'Hospitality Marketing An Introduction' with ISBN 9780750652452 and ISBN 0750652454.

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