Health Care Consumers in the 1990s

HEALTH CARE CONSUMERS IN THE 1990s: A Handbook of Trends, Techniques, & Information Sources for Health Care Executives (ISBN 0-936889-18-7; 1993--$42.50). The demand for health care is rising because the population of the U.S. is aging. To survive in this competitive & ever-growing industry, you must be sure to offer customers not only what they need but what they want & can afford. This handbook makes the connection between demographic realities & related health care issues. It will help you define your target market & carve out a niche that you can serve profitably & effectively. Also from American Demographics Books: Titles listed are hard cover, but paper back is also available. TARGETING FAMILIES: Marketing To & Through the New Family (ISBN 0-936889-22-5; 1993--$39.50), THE BABY BUST: A Generation Comes of Age (ISBN 0-936889-20-9; 1993--$39.50), SEASONS OF BUSINESS: The Marketer's Guide to Consumer Behavior (ISBN 0-936889-12-8; 1991--$34.95), SELLING THE STORY: The Layman's Guide to Collecting & Communicating Demographic Information (ISBN 0-936889-14-4; 1992--$39.95), BEYOND MIND GAMES: The Marketing Power of Psychographics (ISBN 0-936889-08-x; 1991--$34.95), DESKTOP MARKETING: Lessons from America's Best (ISBN 0-936889-09-8; 1991--$39.95), CAPTURING CUSTOMERS: How to Target the Hottest Markets of the 1990s (ISBN 0-936889-05-5; 1990--$34.95), THE INSIDER'S GUIDE TO DEMOGRAPHICS KNOW-HOW: How to Find Analyze, & Use Information About Your Customers, 2nd edition (ISBN 0-936889-07-1; 1990--$49.95). To order call 1-800-828-1133.Richard K. Thomas is the author of 'Health Care Consumers in the 1990s' with ISBN 9780936889191 and ISBN 0936889195.