Hard to Be Humble

When a large beverage client threatens to pull their business an advertising exec gathers a group of interesting "creatives" to an emergency meeting to brainstorm a new ad pitch. After several lame attempts to come up with something new and fresh they land on a theme with promise-humility. "Humility sells soda?" one of them asks. But desperation forces them to seriously consider this idea, even going so far as to select a famous, deceased spokesperson who embodies humility. They clearly don't understand the true meaning of humility, however, as the exec bemoans the missed opportunity, "Too bad, we could have made her famous." Keywords: Evangelism, fruits of the Spirit, World's view vs. Christianity, Humility, Success, Marketplace pressures, Truth-telling, Power of the media/T.V. Casting: 4 males or femalesWillow Creek Association is the author of 'Hard to Be Humble', published 2002 under ISBN 9780744143881 and ISBN 0744143888.