23345217
9780974305103
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A comprehensive manual to planning, starting, and maintaining an online store. This guide covers everything: Picking a legal format for your business, evaluating e-commerce software, merchandising, marketing, order fulfillment, customer service, managing the back office, and much more.Inceptual Inc. is the author of 'Hands on! e-Commerce Workbook, Student Edition : A Complete Guide to Planning, Starting, and Maintaining an Online Store', published 2003 under ISBN 9780974305103 and ISBN 0974305103.
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