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22536613

9780613923415

Green Logic : Ecopreneurship, Theory and Ethics

Green Logic : Ecopreneurship, Theory and Ethics

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Product details

  • ISBN-13: 9780613923415
  • ISBN: 0613923413
  • Publication Date: 1999
  • Publisher: Turtleback Books

AUTHOR

Isaak, Robert A.

SUMMARY

What does it take to get business people to design and start up green businesses? Isaak illustrates how the natural free-rider motivation of the entrepreneur can be steered toward satisfying human needs in a sustainable way. This book, suitable for both business and academic audiences, pushes forward the debate on environmental responsibility.Isaak, Robert A. is the author of 'Green Logic : Ecopreneurship, Theory and Ethics', published 1999 under ISBN 9780613923415 and ISBN 0613923413.

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