Explorations in Consumer Culture Theory, Vol. 8

Consumer Culture Theory (CCT) is an interdisciplinary field that comprises macro, interpretive, and critical approaches to and perspectives of consumer behavior.The literature of marketplace behavior, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed - in either theoretical or empirical perspective - by the discipline's favored approaches. This book develops a fashion that is both intellectually insightful and authentically evocative, and that recognizes the dynamics of accommodation and resistance that characterize the individual's relationship with the market, is the central interpretive thrust of the CCT enterprise.Sherry, John F. is the author of 'Explorations in Consumer Culture Theory, Vol. 8' with ISBN 9780415776400 and ISBN 0415776406.