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Entrepreneurial Small Business

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Green, Richard P., Katz, Jerome A., Katz, Jerry

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Entrepreneurial Small Business, 2ndth Edition, ISBN 9780073405063 Own This Book? Sell It
ISBN-13:

9780073405063

ISBN:

007340506x

Edition: 2nd Pub Date: 2008
Publisher: Irwin/McGraw-Hill Summary: "Entrepreneurial Small Business (ESB)" provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small [read more]
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Product Details
ISBN-13:

9780073405063


ISBN:

007340506x


Edition: 2nd
Pub Date: 2008
Publisher: Irwin/McGraw-Hill

"Entrepreneurial Small Business (ESB)" provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com and the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.

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