5158386
9780073101316
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George Belch is a professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has published numerous articles in prominent journalsBelch, George E. is the author of 'Dvd to Accompany Advertising & Promotion ', published 2006 under ISBN 9780073101316 and ISBN 0073101311.
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