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Designing Health Messages Approaches from Communication Theory and Public Health Practice
Designing Health Messages Approaches from Communication Theory and Public Health Practice
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Designing Health Messages Approaches from Communication Theory and Public Health Practice

Author: 


ISBN-13: 

9780803953987


ISBN: 

0803953984


Pub Date: 
Publisher:  Sage Pubns
Summary: How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behavior and communication effectiveness by synthesizing and integrating knowledge and insights from theory and research in communication and health behavior change.... This book will be an essential aid to designing messages for use in health communication campaigns.

Maibach, Edward is the author of Designing Health Messages Approaches from Communication Theory and Public Health Practice, published 1995 under ISBN 9780803953987 and 0803953984. Two hundred ninety three Designing Health Messages Approaches from Communication Theory and Public Health Practice textbooks are available for sale on ValoreBooks.com, sixty seven used from the cheapest price of $23.05, or buy new starting at $67.08.
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Designing Health Messages Approaches from Communication Theory and Public Health Practice

ISBN-13: 9780803953987


ISBN: 0803953984


Pub Date:
Publisher: Sage Pubns
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