Design Management Using Design to Build Brand Value and Corporate Innovation
Author:De Mozota, Brigitte Borja, Borja de Mozota, Brigitte, Design Management Institute (Boston, Mass.) Staff
ISBN-13:
9781581152838
ISBN:
1581152833
Publisher: Skyhorse Publishing Company, Incorporated
Summary: Brigitte Borja de Mozota is a pioneer in design management, who founded the first Ph.D. program in the field. She now teaches marketing, design, innovation, and strategy at the prestigious Universite Paris X Nanterre and design management at the Universite X Nancy 2. She lives in Paris
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ISBN-13:
ISBN:
Publisher: Skyhorse Publishing Company, Incorporated
9781581152838
ISBN:
1581152833
Publisher: Skyhorse Publishing Company, Incorporated
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