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Design Management Using Design to Build Brand Value and Corporate Innovation

Author: 


ISBN-13: 

9781581152838


ISBN: 

1581152833


Publisher:  Skyhorse Publishing Company, Incorporated
Summary: Brigitte Borja de Mozota is a pioneer in design management, who founded the first Ph.D. program in the field. She now teaches marketing, design, innovation, and strategy at the prestigious Universite Paris X Nanterre and design management at the Universite X Nancy 2. She lives in Paris

De Mozota, Brigitte Borja is the author of Design Management Using Design to Build Brand Value and Corporate Innovation, pub...lished under ISBN 9781581152838 and 1581152833. Three hundred seven Design Management Using Design to Build Brand Value and Corporate Innovation textbooks are available for sale on ValoreBooks.com, one hundred fifty two used from the cheapest price of $0.02, or buy new starting at $9.40. [read more]

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Design Management Using Design to Build Brand Value and Corporate Innovation

ISBN-13: 9781581152838


ISBN: 1581152833


Publisher: Skyhorse Publishing Company, Incorporated
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