Design and Technology of Packaging Decoration for the Consumer Market (Sheffield Packaging Technology)

The decoration of packaging for the "fast moving consumer goods" market plays a vital role in promoting the product to the customer, as well as in carrying informative and legislative detail. Combining these roles requires commercial awareness, detailed knowledge of the relevant technologies, creative care and consideration of the effects of colours, typefaces and images which must support the brand, position the product and provide the required product "stand-out" at the point of sale.This practical handbook, written by a team of experienced industrialists and those involved in relevant, applied research, details and discusses the printing technologies and decoration formats used on the mainstream structural packaging that is found in consumer markets worldwide. The emphasis is on the technology.Giles, Geoff A. is the author of 'Design and Technology of Packaging Decoration for the Consumer Market (Sheffield Packaging Technology)', published 2001 under ISBN 9781841271064 and ISBN 1841271063.