604128
9780850131284
Dartnell Advertising Manager's Handbook/With Accompaniment
by Bushko, David
About this item
- Condition: Good
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Product details
- ISBN-13: 9780850131284
- ISBN: 0850131286
- Edition: 3
- Publication Date: 0009
- Publisher: Dartnell Corporation
AUTHOR
SUMMARY
No other single volume on advertising management can match "Dartnell's Advertising Manager's Handbook" For comprehensive coverage, for attention to detail, for practical, applicable solutions to your advertising management problems and challenges. This highly prized handbook provides the new manager or seasoned pro with a solid basis for wise decisions in the field with timely information, case studies, and techniques.Chapters include: Strategy, Research, Creative Concept, Media, Copy, Design, Measurement, Communicating with Value, Human Resources, Global Advertising, and Advertising on the Internet.Bushko, David is the author of 'Dartnell Advertising Manager's Handbook/With Accompaniment', published 0009 under ISBN 9780850131284 and ISBN 0850131286.
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