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9780750656771
Customer Relationship Management Perspectives from the Marketplace
by Knox, Simon, Maklan, Stan, Payne, Adrian
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- Comments: ALTERNATE EDITION: New, SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Satisfaction guaranteed!!
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- Condition: Acceptable
- Provider: Read A Book Contact
- Provider Rating: 82%
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- Comments: IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials even if stated in item title. It may contain highlighting/markings throughout, and the covers and corners may show shelf wear. Corners, pages may be dent. All text is legible. B1
Product details
- ISBN-13: 9780750656771
- ISBN: 0750656778
- Publication Date: 2002
- Publisher: Elsevier Science & Technology Books
AUTHOR
SUMMARY
The authors present a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme.Knox, Simon is the author of 'Customer Relationship Management Perspectives from the Marketplace', published 2002 under ISBN 9780750656771 and ISBN 0750656778.
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