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32514598

9783642201301

Customer Relationship Management: Concept, Strategy, and Tools

Customer Relationship Management: Concept, Strategy, and Tools
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Product details

  • ISBN-13: 9783642201301
  • ISBN: 364220130X
  • Edition: 2nd ed. 2012
  • Publication Date: 2012
  • Publisher: Springer

AUTHOR

Werner Reinartz, V. Kumar

SUMMARY

Werner Reinartz is the author of 'Customer Relationship Management: Concept, Strategy, and Tools', published 2012 under ISBN 9783642201301 and ISBN 364220130X.

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