Creative Strategy in Direct Marketing
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9780844231792
ISBN:0844231797
Publisher: McGraw-Hill/Contemporary Summary: Transform your ideas into original and persuasive direct marketing packages that sell every time. Now in its second edition, this valuable and practical guide to the most effective creative elements includes the latest thinking on today's hot new approaches. Covers all aspects from strategic thinking and planning to production and evaluation for all media, including interactive media. Updated with new examples, you'l [read more]- 30-Day No-Hassle Returns
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9780844231792
ISBN:
0844231797
Publisher: McGraw-Hill/Contemporary
Transform your ideas into original and persuasive direct marketing packages that sell every time. Now in its second edition, this valuable and practical guide to the most effective creative elements includes the latest thinking on today's hot new approaches. Covers all aspects from strategic thinking and planning to production and evaluation for all media, including interactive media. Updated with new examples, you'll get all the insights and hands-on tools you need to: -- Produce programs that convert prospects and suspects into repeat buyers-- Integrate direct marketing into all of your marketing and communications programs-- Develop creative breakthroughs using common-sense testing and measurement techniques-- Apply (and know when to break) the basic rules of direct marketing for all media and for all markets
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