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Craft of Copywriting

by

Valladares, June A.

$33.33 $3.95 Shipping
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Condition: Used - Good Seller:
Aeden Stclair
Rating: (0) New Seller Ships From: Marietta, OH Shipping: Standard, Expedited Comments: FORMER LIBRARY. Minor shelf wear. Clean pages.
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Craft of Copywriting, ISBN 9780761994169 Own This Book? Sell It
ISBN-13:

9780761994169

ISBN:

0761994165

Publisher: SAGE Publications, Incorporated Summary: This book is designed to serve as a step-by-step guide to writing effective advertising copy, with each chapter serving as a building block for the next. Covered in the book are the various aspects that need to be considered in order to write powerful advertising copy, form defining a proposition and marrying the copy to the visual, to writing for television and the multimedia. A unique feature of the book is the inc [read more]
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Product Details
ISBN-13:

9780761994169


ISBN:

0761994165


Publisher: SAGE Publications, Incorporated

This book is designed to serve as a step-by-step guide to writing effective advertising copy, with each chapter serving as a building block for the next. Covered in the book are the various aspects that need to be considered in order to write powerful advertising copy, form defining a proposition and marrying the copy to the visual, to writing for television and the multimedia. A unique feature of the book is the inclusion of "guest" pieces written by some of India's internationally acclaimed advertising "greats". The book includes a number of advertisements, illustrations, cartoons, exercises and learning assignments and concludes by a description of the top 100 campaigns of the twentieth century.

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