126998
9780324189414
Contemporary Marketing (Study Guide)
by Boone, Louis E., Kurtz, David L.
325
About this item
- Condition: Good
- Provider: Ergodebooks Contact
- Provider Rating: 82%
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Product details
- ISBN-13: 9780324189414
- ISBN: 0324189419
- Edition: 11
- Publisher: Cengage South-Western
AUTHOR
SUMMARY
Completely updated for the 11th edition, the Study Guide contains the following features for each chapter in the text: A Chapter Overview that briefly discusses the chapter objectives A complete Chapter Outline A Self Quiz; and A set of Critical Thinking Questions Each chapter ends with a Surfing the Net section in which students are provided with online resources related to the chapter concepts.Boone, Louis E. is the author of 'Contemporary Marketing (Study Guide)' with ISBN 9780324189414 and ISBN 0324189419.
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