1930083
9780324236736
Contemporary Marketing
by Louis E. Boone, David L. Kurtz
About this item
- Condition: New
- Provider: NicoleMeyer Contact
- Provider Rating: 0%
- Ships From: Portage, MI
- Shipping: Standard
- Comments: Great condition, comes with the unopened cd
About this item
- Condition: Very Good
- Provider: BookCellar Contact
- Provider Rating: 92%
- Ships From: Nashua, NH
- Shipping: Standard, Expedited
- Comments: Has moderate shelf and/or corner wear. Great used condition. A portion of your purchase of this book will be donated to non-profit organizations.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Product details
- ISBN-13: 9780324236736
- ISBN: 0324236735
- Edition: 12th
- Publication Date: 2005
- Publisher: South-Western College Pub
AUTHOR
SUMMARY
CONTEMPORARY MARKETING by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The twelfth edition continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more.Louis E. Boone is the author of 'Contemporary Marketing', published 2005 under ISBN 9780324236736 and ISBN 0324236735.
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