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Contemporary Business Communication






Publisher:  Longman Publishing
Summary: PART I: FUNDAMENTALS OF THOUGHT. 1. Thinking Creatively and Critically. 2. Applying Ethical Principles. 3. Thinking Globally. II. FUNDAMENTALS OF COMPOSITION. 4. Planning and Writing. 5. Revising for Style-Ideas and Organization, Paragraphs and Sentences. 6. Revising for Style-Words and Mechanics. III. APPLYING THE FUNDAMENTALS-CORRESPONDENCE. 7. Composing Routine and Favorable Messages. 8. Composing Unfavorable Mess...ages. 9. Composing Persuasive Messages. 10. Composing Resumes and Application Letters. IV. APPLYING THE FUNDAMENTALS-REPORT, PROPOSALS, AND GRAPHS. 11. Composing Reports. 12. Composing Proposals. 13. Using and Misusing Graphs. V. APPLYING THE FUNDAMENTALS-ORAL COMMUNICATION. 14. Speaking Formally. 15. Speaking Informally. VI. MANAGING TECHNOLOGY. 16. Communicating Electronically. Appendix A: How to Analyze a Communication Case. Appendix B: The Law and Business Communication. Appendix C: Memo and Letter Formats. Appendix D: Figuring the Fog Index. Appendix E: Expressing Numbers in Text. Appendix F: Troubleshooting Mechanics. Appendix G: Tips for Proofreading.

Vesper, Joan F. is the author of Contemporary Business Communication, published under ISBN 9780060456665 and 0060456663. One Contemporary Business Communication textbook is available for sale on ValoreBooks.com, or buy new starting at $80.99.
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ISBN-13: 9780060456665

ISBN: 0060456663

Publisher: Longman Publishing
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