Complete Idiot's Guide to Winning Customer Loyalty

"Your company is in your customers hands." Essential reading that offers business managers a strategic plan to attract new customers and secure the business of existing ones. Readers will learn important ways of achieving customer loyalty, from developing a customer-driven culture and establishing customer trust to incorporating loyalty initiatives and responding to customer complaints. Loyalty program membership exceeded a rate of 30% between 2000 and 2003 The top 20% of a companys customers account for 80% of sales Top customers spend 50 times more than casual customers Frequent flier/shopper programs are more popular than everRaphel, Murray is the author of 'Complete Idiot's Guide to Winning Customer Loyalty', published 2005 under ISBN 9781592573837 and ISBN 1592573835.