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9780805848120

Competitive Strategy For Media Firms Strategic And Brand Management In Changing Media Markets

Competitive Strategy For Media Firms Strategic And Brand Management In Changing Media Markets
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Product details

  • ISBN-13: 9780805848120
  • ISBN: 0805848126
  • Publication Date: 2005
  • Publisher: Erlbaum Associates, Incorporated, Lawrence

AUTHOR

Chan-Olmsted, Sylvia M.

SUMMARY

This is an introduction of the concepts and theoretical frameworks of strategic management, branding, and corporate diversification, and an illustration of how they can be adapted according to the characteristics of distinct media products.Chan-Olmsted, Sylvia M. is the author of 'Competitive Strategy For Media Firms Strategic And Brand Management In Changing Media Markets', published 2005 under ISBN 9780805848120 and ISBN 0805848126.

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