Communication Research Measures A Sourcebook

by Rubin, Rebecca B., Palmgreen, Philip, Sypher, Howard E.

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ISBN-13: 9780898622911
ISBN: 0898622913
Publisher: Guilford Publications, Inc.

AUTHOR

Rubin, Rebecca B., Palmgreen, Philip, Sypher, Howard E.

SUMMARY

"COMMUNICATION RESEARCH MEASURES is recommended to graduate students and faculty...With profiles of more than 60 scales, the book offers researchers a summary of what others have used to measure communication constructs...a valuable reference for a graduate seminar in scale development or survey research." --Journalism and Mass Comm EducatorRubin, Rebecca B. is the author of 'Communication Research Measures A Sourcebook' with ISBN 9780898622911 and ISBN 0898622913.

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