5026102
9781419596063
Citizen Marketers When People Are the Message
by Huba, Jackie, Mcconnell, Ben
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Product details
- ISBN-13: 9781419596063
- ISBN: 1419596063
- Publication Date: 2006
- Publisher: Kaplan Publishing
AUTHOR
SUMMARY
"CITIZEN MARKETERS offers a solid, sometimes insightful explanation of how the Internet has armed the consumer--which is to say, everyone--against the mindless blather of corporate messaging attempts."Huba, Jackie is the author of 'Citizen Marketers When People Are the Message', published 2006 under ISBN 9781419596063 and ISBN 1419596063.
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