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9780750643665

CIM Coursebook 99/00: Marketing Fundamentals (Cim Workbook Series)

CIM Coursebook 99/00: Marketing Fundamentals (Cim Workbook Series)

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Product details

  • ISBN-13: 9780750643665
  • ISBN: 0750643668
  • Edition: Revised
  • Publication Date: 1999
  • Publisher: Butterworth-Heinemann

AUTHOR

Frank Withey, Geoff Lancaster, Ruth Ashford

SUMMARY

Specially written for the Marketing Fundamentals module of the CIM Certificate course, this interactive coursebook includes tasks to help readers test what they have learned, practical examples to relate theory to practice, and revision tips.Frank Withey is the author of 'CIM Coursebook 99/00: Marketing Fundamentals (Cim Workbook Series)', published 1999 under ISBN 9780750643665 and ISBN 0750643668.

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