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This work is specifically developed and written for students studying for the Management Information for Marketing Decisions module of the CIM Advanced certificate. It has been completely revised to match the 1999 syllabus for the CIM qualifications.Tony Hines is the author of 'CIM Coursebook 99/00: Management Information for Marketing Decisions, Fifth Edition (Cim Workbook Series)', published 1999 under ISBN 9780750643658 and ISBN 075064365X.
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