Character Design Today

A character serves as one of the most powerful communication tools which can convey a clear message from a company to it's target audience, and differentiates it's products from the competitiors. This book features 200 successful characters with each profile, the concept as well as the graphic examples. A featured article about the process of creating a character from scratch is also included with useful examples. This book is a good inspirational tool not only for designers, but for those who are interested in character businesses.Pie Books Staff is the author of 'Character Design Today' with ISBN 9784894446342 and ISBN 4894446340.