Cafe / Uncommon Grounds Historia De La Semilla Que Cambio El Mundo / The History of Coffee and How it Transformed Our World

Presenting the history of coffee from its discovery on an ancient Ethiopian hillside to its role as an elixir in the age of Starbucks, this account discusses the rise and fall of regional brands in the United States, the role of advertising, the global economic impact of coffee prices, and the recent emergence of specialty coffee retailers. The social and environmental ramifications of coffee are discussed in terms of recent campaigns for a livable wage and environmental protection in coffee producing nations such as Brazil, making this an excellent reference on what is considered the second most valuable exported legal commodity on earth.Pendergrast, Mark is the author of 'Cafe / Uncommon Grounds Historia De La Semilla Que Cambio El Mundo / The History of Coffee and How it Transformed Our World', published 2005 under ISBN 9789501522297 and ISBN 9501522296.