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Business the Speed of Stupid How to Avoid Technology Disasters in Business

by

Burke, Dan, Morrison, Alan

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Business the Speed of Stupid How to Avoid Technology Disasters in Business, ISBN 9780738207681 Own This Book? Sell It
ISBN-13:

9780738207681

ISBN:

0738207683

Publisher: Lightning Source Inc Summary: Business @ the Speed of Stupid brings to light many of the myths that stymie unwary investors, entrepreneurs, and managers who are seeking to turn a profit in the digital economy. It highlights why smart entrepreneurs buy into dim-witted business beliefs and exposes the "big lies" that have crippled so many companies. With ultimate know-how, verve, and humor, Dan Burke and Alan Morrison reveal why brilliant engineers [read more]
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Product Details
ISBN-13:

9780738207681


ISBN:

0738207683


Publisher: Lightning Source Inc

Business @ the Speed of Stupid brings to light many of the myths that stymie unwary investors, entrepreneurs, and managers who are seeking to turn a profit in the digital economy. It highlights why smart entrepreneurs buy into dim-witted business beliefs and exposes the "big lies" that have crippled so many companies. With ultimate know-how, verve, and humor, Dan Burke and Alan Morrison reveal why brilliant engineers don't always make brilliant business leaders, how innovation is far less important than customers and quality, and that, yes, you do need to be profitable to survive on the Web. Bringing realism and experience to the table to counteract the lingering technology industry hype, Business @ the Speed of Stupid explains how to survive and profit in the next phase of our technology-driven economy.

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