Business Strategy in a Semiglobal Economy

This breakout text identifies the existence of a semiglobal economy in which international business must compete both in highly globalized and in highly localized markets at the same time, which challenges a number of popular notions in international business strategy. Are the conventional models of business organization and the competitive strategies derived from them still relevant? A number of companies have been organized as semiglobal corporations, which differ from the transnational corporation and matrix corporation featured in the international business literature. A semiglobal corporation organizes its operations according to the global/local contents of its value propositions rather than according to geographical regions, products or contribution to the parent company's performance. Designed as a text supplement for courses in international business, developmental economics, marketing and strategic planning, this work is important for practitioners in international marketing and management. Book jacket.Panos Mourdoukoutas is the author of 'Business Strategy in a Semiglobal Economy', published 2006 under ISBN 9780765613424 and ISBN 0765613425.