1915585
9781881508830
Business Builders in Broadcasting
by Nathan Aaseng
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- Condition: Very Good
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- Comments: Ex-Library copy with some moderate shelf wear. A portion of your purchase of this book will be donated to non-profit organizations.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Product details
- ISBN-13: 9781881508830
- ISBN: 1881508838
- Publisher: Oliver Pr Inc
AUTHOR
SUMMARY
These business innovators envisioned the might of the media and built radio and television companies that have changed news and entertainment. Includes David Sarnoff, founder of NBC radio and television; William Paley, who used his sales skills to build CBS; Gerald Levin, who took a chance on a new way to broadcast television using cable and started HBO; Ted Turner, the genius behind the 24-hour news station CNN; mass communications mogul Rupert Murdoch and Fox-TV; Judy McGrath, who built MTV into an influential force of youth culture; and Catherine Hughes, whose Radio One empire gave voice to the black community.Nathan Aaseng is the author of 'Business Builders in Broadcasting' with ISBN 9781881508830 and ISBN 1881508838.
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