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Branding- How To Determine Your Brand And Channel Your Marketing Efforts Correctly

by

Peterson, Daniel

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Branding- How To Determine Your Brand And Channel Your Marketing Efforts Correctly, ISBN 9783836416740 Own This Book? Sell It
ISBN-13:

9783836416740

ISBN:

3836416743

Pub Date: 2007
Publisher: VDM Verlag Dr. Mueller e.K. Summary: With limited advertising and marketing budgets and an over communicated world, finding a niche or a unique differentiator for a university has become crucial. This statement will be supported by the research from Jack Trout and Al Ries in their many books on "Positioning." In addition, some journal articles and textbooks by Phil Kotler, D. Akers, and others support the need for differentiating your product or service [read more]
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  • Seller: Super Book Deals
  • Seller Rating: (868) 81%
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  • Contact seller about this item
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Product Details
ISBN-13:

9783836416740


ISBN:

3836416743


Pub Date: 2007
Publisher: VDM Verlag Dr. Mueller e.K.

With limited advertising and marketing budgets and an over communicated world, finding a niche or a unique differentiator for a university has become crucial. This statement will be supported by the research from Jack Trout and Al Ries in their many books on "Positioning." In addition, some journal articles and textbooks by Phil Kotler, D. Akers, and others support the need for differentiating your product or service. Finally, some research on the limited and decreasing state funding going to universities, administrators are finding ways to become more efficient and effective; sometimes by streamlining their program offerings etc.

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