429304
9780743249386
Brand Portfolio Strategy Creating Relevance, Differentiation, Energy, Leverage, and Clarity
by Aaker, David A.
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- Condition: Good
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Product details
- ISBN-13: 9780743249386
- ISBN: 0743249380
- Publication Date: 2004
- Publisher: Simon & Schuster
AUTHOR
SUMMARY
David A. Aaker is the Vice-Chairman of Prophet, Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California at Berkeley, Advisor to Dentsu, Inc.Aaker, David A. is the author of 'Brand Portfolio Strategy Creating Relevance, Differentiation, Energy, Leverage, and Clarity', published 2004 under ISBN 9780743249386 and ISBN 0743249380.
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