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43200147

9783658124380

Brand Page Attachment : An Empirical Study on Facebook Users' Attachment to Brand Pages

Brand Page Attachment : An Empirical Study on Facebook Users' Attachment to Brand Pages
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Product details

  • ISBN-13: 9783658124380
  • ISBN: 3658124385
  • Publication Date: 2016
  • Publisher: Springer Gabler. in Springer Fachmedien Wiesbaden GmbH

AUTHOR

Kleine-Kalmer, Barbara

SUMMARY

Kleine-Kalmer, Barbara is the author of 'Brand Page Attachment : An Empirical Study on Facebook Users' Attachment to Brand Pages', published 2016 under ISBN 9783658124380 and ISBN 3658124385.

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