Al frente del cambio

After trying an endless array of quick fixes and other panaceas executives struggling to stay in business in a rapidly changing world are finding it necessary to consider more fundamental reasons for their lack of success. Kotter (The New Rules: A Force for Change Free Pr. 1995) now offers a practical approach to an organized means of leading not managing change. He presents an eight-stage process of change with highly useful examples that show how to go about implementing it. Based on experience with numerous companies his sound advice gets directly at reasons that organizations fail to change reasons that concern primarily the leader. This is a solid substantive work that goes beyond the cliches and the consultant-of-the-month's express down yet another dead-end street.Kotter, John P. is the author of 'Al frente del cambio', published 2007 under ISBN 9788496627246 and ISBN 8496627241.